Category: databases & e-resources

Database of the Month: Films on Demand

Nicholas

Films on Demand is a digital, streaming video service which offers thousands of educational titles in many different subject areas.  Films on Demand allows users to view titles in their entirety or by smaller segments, create and share playlists,  and embed titles in Blackboard.

Content

Bentley University has access to the full Master Academic Collection offered by Films on Demand. This collection includes within it the Humanities & Social Science, Business & Economy, Science & Mathematics, and Health Video collections.  Films on Demand also offers users access to special collections by well known, respected media outlets such as Frontline, CNBC Specials, the Biography Channel, and PBS NewsHour.

Subject areas covered by Films On Demand include:

  • Art  & Architecture
  • Biology
  • Business & Economics
  • Careers & Job Search
  • Computers & Technology
  • English & Language Arts
  • Health & Medicine
  • History
  • Mathematics
  • Philosophy & Religion
  • Psychology
  • Sociology

Here is the Business & Economics subject page:

Playlists & Favorites

Films On Demand allows users to create both playlists and lists of favorite videos and to share these lists with others.  Creating playlists is particularly helpful for faculty who want their students to watch multiple videos over the course of a semester.

To access the playlists and favorites features, you must first register by clicking on Create Account in the upper right corner of the homepage.  You will just need to input your first and last name, Bentley email address, and create a password.

Off Campus Access & Blackboard

Films On Demand can be accessed both on and off campus through our databases page.

Faculty can embed both full titles and segments into Blackboard for quick and easy classroom use.  To do this, first cut and paste the Title URL link of the video listed below the brief description of the title.  Then place our proxy server prefix tag in front of this URL so off campus users can view the video.

Here is our proxy server prefix tag: http://ezp.bentley.edu/login?url=

A sample URL containing both the proxy server prefix tag and Title URL would look like this:

http://ezp.bentley.edu/login?url=http://digital.films.com/PortalPlaylists.aspx?aid=15162&xtid=40551

Connect to this Database

Please visit Films On Demand to explore this valuable database further or visit our Databases page to view a complete list of our resources.

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Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please contact the Reference Desk.  If you would like a demonstration of this database for a class, please contact our Coordinator of User Education, Elizabeth Galoozis

Database of the Month: ERIC

Liz 1 Comment

ERIC, the Education Resources Information Center, is “the world’s largest digital library of education literature.” If you’re doing research on teaching or learning, or if you want to keep up with trends in education, it is an essential database. While ERIC is sponsored by the U.S. Department of Education, the Bentley Library subscribes to ERIC through the EBSCO platform. This allows for easy exporting and saving, as well as linking to the full text of documents only available in other library databases.

More than Journals

ERIC indexes more than 1100 journals (90% of which are peer-reviewed), from the Journal of Higher Education to the Michigan Journal of Community Service Learning. But it also contains a wealth of other, specialized publications, including:

  • conference papers
  • policy papers
  • grey literature
  • dissertations and theses
  • reports from government agencies, research centers, and professional organizations

In the past, you may have used these ERIC documents in microfiche, but ERIC is working on digitizing many of these materials. See a sample ERIC document here (opens into a PDF).

Advanced Searching

It’s easy to hone in on the materials you want with ERIC’s particular search limiters. You can search by:

  • Educational Level (e.g., Postsecondary Education, Higher Education, Early Childhood Education)
  • Intended Audience (e.g., Policymakers, Administrators, Researchers)
  • Publication Type (e.g., Legal Materials, Numerical/Quantitative Data, Tests/Questionnaires)

You can also explore a topic using ERIC’s unique Thesaurus; click on “Thesaurus” at the top of the search screen. This feature helps you discover related subjects and terms you may not have thought of; for example, the entry for “Information Networks” is below.

 

Connect to this Database

Please visit ERIC to explore this valuable database further, or visit our Databases page to view a complete list of our resources.

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Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please contact the Reference Desk.  If you would like a demonstration of this database for a class, please contact our Coordinator of User Education, Elizabeth Galoozis.

Database of the Month: Journal Citation Reports (JCR)

Kimberly

Anyone who has ever submitted an article for publication in an academic journal has no doubt heard the phrase “impact factor”, but do you know what an impact factor is, how it is calculated, and where you can go to find a journal’s impact factor?  The Journal Citation Reports (JCR) answers those questions. JCR calculates and provides the impact factor for thousands of scholarly journals, helping you identify the top-tier journals in your field.

Understanding & Using Journal Impact Factor

JCR allows you to evaluate and compare journals using citation data drawn from 9,100 scholarly and technical journals from more than 2,200 publishers in over 78 countries. It includes all areas of science, technology, and social sciences.  JCR is published in two editions – JCR Science Edition and JCR Social Sciences Edition. JCR complements the Social Science Citation Index (SSCI) and Science Citation Index (SCI) databases.

Authors can use impact factor to identify the most appropriate, influential journals in which to publish, while students and researchers may use impact factor to discover the most important journals in a field.

“The journal Impact Factor is the average number of times articles from the journal published in the past two years have been cited in the JCR year. The Impact Factor is calculated by dividing the number of citations in the JCR year by the total number of articles published in the two previous years.”

A screenshot from the JCR

Other Metrics Included in JCR

JCR also includes the following impact and influence metrics:

  • Eigenfactor score (a measure of the overall value provided by all of the articles published in a given journal in a year)
  • Article Influence score (a measure of a journal’s prestige based on per article citations and comparable to Impact Factor)
  • Most highly cited journal in a field

More information about Impact factor, Eigenfactor and Article Influence scores can be found in the Help section of the JCR database.  For a great explanation of what the Journal Impact Factor (JIF) is and is not, I recommend reading

Holsapple, C. W. (2009). Journal Self-Citation II: The Quest for High Impact — Truth and Consequences?. Communications of AIS, 25, 11-19.

Connect to This Database

Journal Citation Reports (JCR) is included in the Library’s ISI Web of Knowledge subscription databases – Social Science Citation Index (SSCI) and Science Citation Index (SCI).  Access JCR here, or by selecting Social Science Citation Index (SSCI) or Science Citation Index (SCI) from the Databases page. Once in SSCI or SCI, click on the “Additional Resources” tab to get to the JCR Collections.

For additional faculty resources, see Nick Albaugh’s Publishing Resources for Faculty library research guide.

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Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please contact the Reference Desk.  If you would like a demonstration of this database for a class, please contact our Coordinator of User Education, Elizabeth Galoozis.

Database of the Month: Cabell’s Directories

Hope Houston

Cabell’s Directories provides information on publishing opportunities to nearly 5,000 academic journals, including Accounting and Finance, Computing and Infomatics, Journal of Business Case Studies, Psychology of Sport & Exercise, Today’s CPA and Quarterly Review of Economics & Finance. Cabell’s guides faculty, graduate students, professionals and researchers to the right journal for publication.  It does this through detailed information on the publishing process, manuscript guidelines and advice on submission.Search the Cabell's Directories database

How the Directory Helps you Publish

The Directory specifies the type of review (blind, editorial, or peer) for each journal, what percentage of the articles are invited for review relative to the total number of articles, how to request a reviewer’s comments, the amount of time between submission and acceptance or rejection,  along with acceptance rates for a given journal.  The directory will also help you determine which journal will most likely accept your manuscript by providing:

  • Topics for articles
  • Aims and scope
  • Readership
  • Launch date
  • Prestige of journal
  • Where journal is indexed
  • Links to a journal’s detailed manuscript guidelines

Advice on submission of a manuscript – the Directory provides information on the journal’s:

  • aim and scope
  • style
  • format for references and footnotes
  • submission fees, if any
  • whether or not previously published manuscripts may be submitted
  • what to do if a manuscript is rejected

Cabell’s Subject Directories

We have online access to the following subject directories:

Accounting – indexes over 270 journals according to twenty-four different topic areas, such as: Accounting Education, Accounting Information Systems, Accounting Theory & Practice, and Tax Accounting

Economics & Finance – indexes 860 journals according to twenty-four different topic areas, such as: Econometrics, Financial Services, International Economics & Trade, and International Finance.

Management – 1,180 journals according to twenty-eight different topic areas, such as: Business Education, Global Business, Public Administration, and Strategic Management Policy.

Marketing – 350 journals according to twenty-eight different topic areas, such as: Advertising & Promotion Management, Direct Marketing, Marketing Research, and Sales/Selling.

Educational Curriculum & Methods – 490 journals according to twenty-eight different topic areas, such as: Curriculum Studies, Elementary/Early Childhood, Reading, and Special Education

Educational Psychology & Administration – 390 journals according to twenty-eight different topic areas, such as: Counseling & Personnel Services, Educational Management/Administration, Educational Psychology, and Higher Education.

Psychology & Psychiatry – 620 journals according to forty-one different topic areas, such as: Abnormal Psychology, Child Psychology, Psychopathology, and Social Psychology.

Computer Science and Business Information Systems – 200 journals according to twenty-two different topic areas, such as: Artificial Intelligence, Management Information Systems, Robotics, and Web Design.

Educational Technology & Library Science – 220 journals according to forty-two different topic areas, such as: Academic Librarianship, Distance Learning, Library Management/Administration, and Telecommunications.

Connect to this database:

Please visit the Cabell’s Directories database to explore this valuable resource further, or visit our Databases page to view a complete list of our resources.

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Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please contact the Reference Desk.  If you would like a demonstration of this database for a class, please contact our Coordinator of User Education, Elizabeth Galoozis.

78 (and counting!) Things You Didn’t Know About the Bentley Library

Katy 2 Comments

Whether you’re a heavy user of the library or only have a vague idea of our existence, there’s probably a lot you didn’t know about the way this place works. We polled the staff and came up with 78 things you might not know about the library. Can you think of any others? Something you were surprised to learn that you suspect your fellow Falcons don’t know about? Tell us in the comments, and we’ll add it to the list.

78 Things You Didn’t Know About the Bentley Library

 

  1. The library has more than 6,000 DVDs—from The Sopranos to Inside Job to Casablanca—and you can borrow them for free.
  2. Everyone at Bentley has an online library account. You can log in through the library’s catalog to place holds and renew items.
  3. Each academic year, around 260 classes come to the library’s Research Instruction Center for personalized instruction sessions with our reference librarians.
  4. During the academic year, the library is open 110.5 hours per week.
  5. Through the library, Bentley affiliates have access to the full text of more than 35,000 magazines, journals, and newspapers.
  6. The Bentley School of Accounting and Finance was established in 1917, but the first Bentley library was not founded until 1958. Professor James Boudreau was the first director.
  7. The Baker Library Collection is named after Solomon R. Baker ’24, who donated $250,000 to Bentley when it broke ground in Waltham.
  8. The library’s clock tower was built in 1973, five years after the rest of the building was completed.
  9. The library has lockers downstairs where you can stash your stuff for the day. Check out a key at the Library Services Desk!
  10. Never attended an opening reception at the art gallery in the library? You’re missing out on free food and a chance to talk to the artist.
  11. The library has a collection of online research guides assembling the best resources for different subject areas and courses. Our most popular subject guide is Accountancy, and the most popular class guides are for GB301.
  12. The library’s Bowles Room is named for Edward L. Bowles, former Trustee Emeritus and world-renowned scientist who donated his personal library to Bentley College in the early 1980s.
  13. The library’s Bowles Room has six DVD players so you can watch movies that have been placed on reserve.
  14. There are two public scanners in Computing Services on the lower level of the library building.
  15. There is a fax machine on the lower level of the library where you can send documents anywhere in the world free of charge.
  16. The library has eight regular printers and one color printer. You can print to them from any campus computer.
  17. Cell phone dead? Use one of the library’s old-school pay phones, located at the bottom of the front staircase. On-campus calls are free.
  18. The Careers Collection on the second floor of the library contains hundreds of career guides and job search skills books.
  19. Time to kill between classes? Sit and enjoy a magazine in the Current Periodicals section on the main floor of the library. Yes, you could read them online, but isn’t it more relaxing to flip through the glossy pages of People or Rolling Stone while you enjoy your latte?
  20. The library’s vending machines not only dispense Pepsi, Cheetos, and M&Ms, but also index cards, highlighters, and Tylenol.
  21. Reference librarians love nothing more than to help you with your research. They’ll answer your questions in person at the Reference Desk or via email, IM, and phone.
  22. Large, colorful building directories on the wall near all the library staircases can help you locate your study room, that certain section of the stacks, or the nearest restroom.
  23. To ensure that we always have the most popular bestsellers on the shelf, the library leases—not buys—all of our popular reading books. Books that aren’t as popular anymore are returned to make room for new items.
  24. The library has more than 600 audiobooks. They come in two formats—CD and Playaways, pre-loaded MP3 players.
  25. Laptop being fixed? There are 120 public computers in the library.
  26. Beware—laptop batteries get very hot! Protect yourself by using a lap desk. The library has them on hand in the main floor reading room.
  27. Looking for a super-quiet place to study? Try a study carrel on the top floor of the library.
  28. The library subscribes to more than 80 research databases that give you access to hundreds of thousands of articles and reports.
  29. The library has passes for free or reduced admission at area museums, including the Museum of Fine Arts, the Museum of Science, the New England Aquarium, and the Franklin Park and Stone Zoos.
  30. Members of the Bentley community are welcome to borrow books from the Brandeis library. Cards are available at the Library Services Desk.
  31. The library offers workshops on conducting research and citing sources throughout the school year. We advertise them in our monthly email newsletter, on Facebook and Twitter, and in the library’s In the Know blog.
  32. Each library group study room has its own thermostat. You can control the temperature within the range of 68 to 72 degrees.
  33. If you access Google Scholar through the library’s databases page, it will recognize you as a Bentley user and link you to articles in many of our databases.
  34. The full text of the Wall Street Journal going back to 1889 is available through ProQuest. Factiva has it too, from 1979 to the present.
  35. Looking for the full text of the New York Times? You can find it in ProQuest going back to 1857.
  36. The library has an archive of school newspapers going back to 1959.
  37. The library’s reference collection is a trove of information you won’t find anywhere else—including statistics, historical information, and well-researched overviews of topics. Our expert reference librarians can help you find anything you’re looking for, too.
  38. Save time formatting your Google Scholar citations! You can export them to your RefWorks account to cite later.
  39. Faculty videos can be checked out by any Bentley community member for three days (unless, of course, a video is on reserve for a class).
  40. ProQuest is the library’s most-searched database, averaging 25,000 searches per month.
  41. Bentley has won several awards in the Business School Beanpot Case Analysis competition. The library houses the plaques—you can find them near the Current Periodicals section.
  42. The library has more than 7,000 autobiographies and biographies on people ranging from Jackie Robinson to Sarah Palin.
  43. The chimes you hear coming from the clock tower are not actually bells. It’s a recording!
  44. The library’s self-checkout station is a quick and easy way to check out your books and DVDs.
  45. On average, the library adds 1,000 new e-books per month to the collection.
  46. The library employs more than 30 students who perform work vital to our operation, from processing new books to checking out DVDs and delivering the mail.
  47. The Opposing Viewpoints book series can help you prepare for a paper, presentation, or speech. The library has 237 of these titles on topics from cyber crime to illegal immigration to teen drug abuse.
  48. The library receives nearly 10,000 new physical books per year..
  49. Reference librarians with specialized knowledge of particular subject areas read hundreds of reviews and scour catalogs to select books for the library’s collection.
  50. Each year, all 10,000 new books are ordered by just two people from the library’s technical services staff.
  51. The library has digital voice recorders that you can check out to record interviews or lectures.
  52. Anyone can submit a review to the library’s book review blog, Book Buzz.
  53. The library is open 24 hours during finals.
  54. The library was entirely renovated in 2006 for $17 million. During the renovation our collection of 200,000+ books and DVDs was packed up and sent to a storage unit.
  55. The library has a small but growing collection of graphic novels, including classics like Watchmen and Ghost World.
  56. You can suggest books and DVDs for us to add to the library’s collection. If we purchase the item, we’ll let you know. Submit your requests via the Suggest a Purchase form on our web page.
  57. You can follow us on Twitter, like us on Facebook, and check in at the library on Foursquare.
  58. Look out for the big jar of free highlighters that appears periodically at the library’s Reference Desk!
  59. You can check out headphones to use in the library at the Library Services Desk.
  60. The library has guides for many popular standardized tests, including the LSAT, GMAT, GRE, CPA, CFA, CISA, and CIFM exams.
  61. Two Bentley reference librarians have appeared on the quiz show Jeopardy!.
  62. Holding a conference call in a library group study room? You can borrow a conference phone from the Library Services Desk.
  63. The library’s catalog includes not only the collections housed in the library building, but also materials in the Center for Business Ethics and Women’s Center libraries.
  64. Wondering where the Dewey Decimal call numbers are? Like most academic libraries, Bentley uses the Library of Congress classification system—based on the books held by the Library of Congress—to organize and shelve books according to subject.
  65. The library owns copies of books written—and owned!—by Harry Bentley.
  66. Since 2004, the interlibrary loan staff has processed more than 50,000 requests.
  67. The library borrows and loans materials worldwide through interlibrary loan. Our books have travelled to Denmark, South Africa and Brazil.
  68. The Bentley book that has been requested the most through interlibrary loan is The Ancient Secret of the Flower of Life.
  69. The journal held by the Bentley Library that has been requested most often by other libraries, with more than 500 requests for articles, is the International Journal of Mobile Communications.
  70. Because some library materials are only available on microfilm, we have a microfilm reader in the Bowles Room. You can scan and save articles to a PDF or JPG file.
  71. Interlibrary loan isn’t just for books! You can request articles, DVDs, CDs, and audio books—all for free.
  72. All current Bentley students can get a library card at the Waltham Public Library.
  73. In 2010, 705,308 people walked in or out the doors of the library (did you know the security gates measure that?). That’s an average of 58,000 people per month!
  74. Bentley Library patrons checked out 53,605 items in 2010. That’s an average of 4,400 books, DVDs, and other items a month.
  75. On average, the reference librarians answer 6,000 questions a year—in person, over the phone, and through IM and email.
  76. For the 2009-2010 school year, the most circulated popular reading title was The Lost Symbol by Dan Brown. From the stacks, the book that circulated the most was Freakonomics, by Steven D. Levitt and Stephen J. Dubner.
  77. The library has 24 group study rooms. On a busy day in April 2011, there were 353 individual reservations for those rooms.
  78. The library has 19 staff members who do everything from answering reference questions to ordering and processing books to managing course reserves and keeping the building running smoothly. Eleven members of the staff have a master’s degree in library science, and two are Bentley alums!

Database of the Month: The New ProQuest Platform

Stephen

This month ProQuest is debuting a new platform for the 30+ ProQuest databases to which the Bentley Library subscribes.   This new platform allows the Bentley Library to create unique subject specific databases that best reflect the research needs of the Bentley community.  Databases such as the Worldwide Political Science Abstracts have also been moved to ProQuest from the CSA platform,  allowing users to search more resources with a common platform.

ProQuest allows users to take advantage of a basic and an advanced search screen to find information.  The basic search will look for the the users terms in the text of a document then in the bibliographic record.   Users can add the “and” operator to narrow a search, or the “or” operator to expand a search or to include synonyms in a search.    The basic search includes limiters to search for only full-text documents or scholarly resources.

The ProQuest advanced search feature allows users to create more complex searches across a variety of databases.  Users can search multiple indexes (author, title, text, NAICS code, subject, etc.) and limit to source type (books, magazines, dissertations, blogs), document type (article, case study, conference paper, market report, table of contents, etc.), document feature (chart, photograph, tables), and language.

Results returned on the new ProQuest platform can be narrowed and sorted by a number of options.  Popular options for sorting results include “Relevance”, “Date (oldest first)”, and Date (newest first)”.  The “Sort results by” feature is located on the right-hand side of the results screen.  Search results can be narrowed by using ProQuest facets that include source type, document type, title, subject, keyword, and seven other limiters.  Multiple limiters can be employed to narrow search results.

Just above the search results, ProQuest provides links to suggested subjects derived from their “Smart Search”  product.  Smart Search provides additional article content for users from across the ProQuest platform.

Using the check box beside each returned document allows users to organize documents for export or to create a works cited page or a bibliography.  After marking documents users can click on the “Cite this” link to format citations in APA, MLA, Chicago, and other popular manuscript styles.  Marked documents can also be added to a RefWorks or EndNote database.

In the coming months look for ProQuest to provide support for mobile devices.  To start using the new ProQuest platform visit the Bentley Library’s “Find Article/Databases” page today.

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Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please contact the Reference Desk.  If you would like a demonstration of this database for a class, please contact our Coordinator of User Education, Elizabeth Galoozis.

Databases to Get You Through the NYTimes.com Paywall

Lisa

As you may have heard, the New York Times paywall goes into effect today.  Visitors to the NYTimes.com website will be allowed to read only 20 articles per month for free.  Additionally, readers who access articles through links from social media sites will be able to read those articles, even if they have reached their monthly reading limit.  (There may be some daily limitations for articles accessed via search engine links.)  Read the publisher’s A Letter to Our Readers About Digital Subscriptions to get the full scoop.

While casual readers of the New York Times may not run up against the paywall, regular readers may be impacted. Therefore, we’re happy to remind you that the Bentley Library has same-day, full-text access to articles from the New York Times via two of our databases: Factiva and ProQuest.

Users of the databases will notice that our subscription access to the full-text does not replicate the layout of either the NYTimes.com website or the print newspaper, nor does it include images.  However, the article text is provided in its entirety.  Also, the library continues to get delivery of the print New York Times newspaper should you want to read it in its original format.

We encourage you to contact the Reference Desk if you have any questions about accessing the New York Times via Factiva and ProQuest.

Database of the Month: Standard Rate and Data Service (SRDS)

Macee

Looking to advertise your product, or learn more about potential target markets? Need marketing data for a class assignment? Standard Rate and Data Service (SRDS) delivers the information you need to help with researching these questions:

  • Local Market Audience Analyst (LMAA): Datasets and analyses related to demographics, consumer behavior and market segmentation, using variables including the industry-standard DMA (Designated Market Area; a geographical area that roughly corresponds to the federal Statistical Metropolitan Area)
  • Advertising Source databases: Directories, current advertising rates and market analysis for domestic and international media types including print, digital, broadcast, newspaper and direct marketing
  • Tools for media campaign planning

Local Market Audience Analyst (LMAA)

LMAA replaces the printed book Lifestyle Market Analyst and is a powerful tool that can be explored by DMA/County, Lifestyle Category, Lifestyle Behavior, Demographic characteristic, PRIZM Social Group, and PRIZM Lifestage Group.

These data, combined into detailed statistical reports including Count, Index, and % Penetration columns (among others), can be useful for such pursuits as: targeting new markets for existing products, customizing advertising and sales for individual markets, developing opportunities for cross-sales, and targeting specific geographic markets based on their penetration for specific PRIZM Social or Lifestage groups.

  • Market Profile Reports: Search by DMA or County for a Demographic Overview of your selected area, or combine a DMA with a Lifestyle Category operator to view a Lifestyle Ranking Index.
  • Lifestyle Analysis Reports: Select a single Lifestyle Behavior and combine with a Lifestyle Category to view a Lifestyle Ranking Index in light of an entire category, or choose a single Lifestyle Behavior and view its Market Potential within individual DMAs.
  • Demographics Report: Choose a 2010 demographic variable to view Demographic Concentration DMA data by count, market penetration and index.
  • PRIZM Reports: View this segmentation data by Social Group (urbanicity and wealth traits) and/or Lifestage Group (family composition and wealth traits). Choose one of these targets to view the PRIZM Target Group Concentration using DMA data, or choose a Social or Lifestage group, combine it with a Lifestyle category, and view aggregate lifestyle behaviors via the PRIZM Target Group Lifestyle Report.

Reports can be sorted by column heading, and printed or pasted into spreadsheets. Step-by-step and interpretive help pages are available for each report. In addition, profile maps of the selected data are available for download.

Advertising Source databases

Five databases, separated by media type, provide information about advertising rates and procedures: Business Media, Consumer Media, Newspaper, Radio, and TV/Cable.

Business Media and Consumer Media contain information about domestic and international print sources (and related Web sites, if any). Searching by keyword, title, or industry classification code yields advertising information including ad rates, publication closing dates, special feature issues and circulation figures. Direct marketing opportunities are also included.

Newspaper, Radio, and TV/Cable are searchable in various ways depending on the environment in which each operates. These databases also offer Market Analysis reports that combine demographic data with proprietary data gathered by Claritas, Inc. and Nielsen Media Research to rank geographic markets. DMA factsheets are available in PDF format and can be downloaded from the rankings table.

Other Tools

SRDS also offers other helpful tools: the Tablet Media Library, a directory of mobile applications (apps) for various publications; Media Planning & Buying Calculators; and a collection of advertising and marketing industry/trade association links.

For further information on this resource, please consult the links to written help guides and video tutorials displayed here.

Please view the SRDS database here. A complete listing of the Bentley Library’s databases is available here.

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Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please contact the Reference Desk.  If you would like a demonstration of this database for a class, please contact our Coordinator of User Education, Elizabeth Galoozis.