Database of the Month: Mediamark Reporter - Consumer Survey Data

Mediamark University Internet Reporter (“Mediamark Reporter”) presents demographic, lifestyle, product, brand, and media data from GfK MRI’s Survey of the American Consumer, a national survey of over 25,000 consumers. Through personal in-home interviews, the Survey collects demographic data (age, income, educational level, etc.), media usage information (including print, television, online and social media), and details about the products and services that they buy and use.

Why use Mediamark Reporter?

Use Mediamark Reporter to identify a target market and profile consumers. Data is reported for more than 6,500 products and services in 600 categories, making this database an important resource for students working on GB214, GB320, marketing, and corporate immersion projects.

For example, you can use Mediamark Reporter to find the demographic characteristics of people who:

  • drink bottled water more than 8 times a week
  • subscribe to Netflix
  • spent more than $250 on sports equipment in the past year
  • pay bills using their mobile device
  • watch NBA games on TV on a regular basis
  • have used a dating app in the last 30 days
  • have purchased Converse sneakers in the past year
  • “always” vote in national, state and local elections

Beyond basics: Report types and custom targets

Utilize Mediamark Reporter’s options to create custom reports:

  • The default report is “standard” report, which shows data from one survey period. Select “trend” report to view three years of data side-by-side.
  • Combine targets to customize brand or usage data.
    • For example, when viewing the Bottled Water reports you may decide you’d like to combine data for multiple brands. Select the brands you are interested in (e.g. Smartwater and Fiji), then choose either Any of These Items (to OR your selections) or All of These Items (to AND your selections) to create a custom target.
  • Create custom demographic targets under the “Reporter Options” settings.
    • For example, you can create a custom Household Income (HHI) category by combining the HHI $50,000-59,000 category with the HHI $60,000-74,999 category to create a new user-defined category of HHI $50,000-74,999.

You can find more information about these customization options in the help documentation listed below.

Register for a Mediamark account

To use Mediamark Reporter you must create an account using your Bentley email address. Mediamark accounts automatically expire two times per calendar year — on June 30 and December 31. Users will need to re-register after January 1 and July 1 each year for access to the Mediamark database.

Account registration instructions are available at libguides.bentley.edu/consumers/mediamark.

Help guides, search tips, and more

Mediamark’s interface and navigation are unlike other databases, and the reports are a bit tricky to read without help. The most important thing to have in front of you while using Mediamark is the the 1-page How to Read a Mediamark Report, which describes how to interpret Mediamark data. The 15-page Mediamark Tutorial explains how to customize your reports.

You can find additional Mediamark Reporter search tips, help guides and tutorials on the Consumer and Market Research Guide. Visit or contact the Reference Desk for personal assistance using Mediamark Reporter.


Database of the Month provides a very brief introduction to a useful website or Library database, highlighting key features you should know about. If you would like more information about this resource (or any of the library’s databases), please contact us for research assistance. If you would like a demonstration of this resource for a class, please schedule a research instruction class using the instruction request form.

Library Hours: Friday, June 28 - Sunday, July 7

Want to pick up some beach reading and movies for the long holiday weekend?
Working on an assignment and need research help?
Planning to use the library as a work or study space?

Please check our hours for the upcoming week before you visit!

Friday, June 28
8:00 a.m. – 4:00 p.m.

Saturday, June 29 Sunday, June 30
closed

Monday, July 1 – Wednesday, July 3
8:00 a.m. – 10:00 p.m.

Thursday, July 4 – Saturday, July 6
closed
Happy Independence Day!

We will resume regular summer session hours at 1:00 p.m. on Sunday, July 7th.

Don’t forget that when our doors are closed our digital book collections, databases, and streaming films are still available.

For more information about our summer schedule, please view the hours calendar.

Bentley Archives Exhibit: The Bentley Student Experience

Now on view in the RSM Art Gallery is The Bentley Student Experience, an exhibit of archival photographs and documents showcasing 100 years of student life at Bentley University.

The Bentley Student Experience
from the Bentley University Archives
June 24 – August 2, 2019

Students cheer on Bentley in the stands at a school sporting event.

Student Affairs at Bentley evolved as they did at colleges and universities across the country, though perhaps a bit more slowly as a result of Bentley’s status as an urban, “street-car school” that offered the basics to students. Once Bentley relocated to its spacious Waltham campus, the student experience steadily began to resemble that of a traditional residential college.

The Bentley Student Experience exhibit is not limited to student life narrowly defined as activities and clubs; but is intended to showcase all aspects of what has contributed to being a student at Bentley for the past century – in the classroom, in the residence halls, commuting by streetcar or on Route 128, playing a sport, serving the community, meeting someone with a drastically different background, and more.

Also available for online viewing is a companion online exhibit and a selection of videos from the Bentley archives dating back to the 1950s.

On Display: Live Your Best Life - Be the Best YOU Can Be!

Live your best life.  Sounds easy. Sounds complicated. It seems trendy at the moment to “live in the moment”, to live with authenticity, or to be present in our day-to-day lives. But why? Shouldn’t we always live like that? If we are always living for the next big thing; the promotion, the vacation, the relationship – we never truly enjoy the everyday small occurrences that can just as easily put a smile on our face or the faces of those we love.

This month’s display is called Live Your Best Life and we have curated a collection of books covering topics to reset your thinking in a positive way. Taking the time to develop new habits and routines, such as daily mediation, yoga, and gratitude can vastly improve our mindset over time. These habits, as well as decluttering items you no longer use or need, have been proven to relieve stress, reframe your thinking and can lead to a more positive outlook on life.

While many of these titles will be available on display in the library lobby, there are additional titles available on Overdrive in both audiobook and eBook format. There are also titles like Simplicity: An Uncomplicated Guide to Being Successful and Achieving Your Full Potential by Richard Gerver available through Books 24×7.

The most important thing to remember is don’t let others determine what your best life is. Find what habits work for you and what routines fit into your lifestyle. What works for one person might not work for someone else. So take some time to focus on Living Your Best Life this month; and start creating healthier habits for the days, months and years ahead.  

Database of the Month: Nexis Uni

Aggregating a wide range of content, all from credible sources in news, law, and industry, Nexis Uni is essential when researching global and regional newsworthy events, U.S. State and Federal law, and U.S. and foreign business.  Formerly Lexis Nexis Academic, Nexis Uni features a new interface and enhanced functionality designed with input from students and researchers enabling you to quickly and effectively discover, collect, and organize information.   

A good example is the highlighted text search, which makes the text of any document you find within Nexis Uni an entry point to related documents.  With your mouse, highlight text, then copy or add the text to take your search in another direction:

The option to save items to a personal Nexis Uni account, Drop Box, or Google Drive, allows you to gather and organize documents first so that you can easily find and read them later.

You may also register for a personal account which lets you customize your search experience and which lets you create alerts notifying you of content added to Nexis Uni which include search terms you specify:

For legal research, use “Get a Doc Assistance” located on the main search page.  This feature enables you to obtain documents by creating the appropriate legal citation according to content type and jurisdiction and to find cases by party names or by docket number. 

Go to Nexis Uni from the link provided for Lexis Nexis Academic on the libraries Databases A-Z page to take advantage of this valuable resource for your assignment, research, or curiosity. 


Database of the Month provides a very brief introduction to a useful website or Library database, highlighting key features you should know about. If you would like more information about this resource (or any of the library’s databases), please contact us for research assistance. If you would like a demonstration of this resource for a class, please schedule a research instruction class using the instruction request form.

Bentley Library Top 10 Most Popular Books, DVDs & Audiobooks of 2018/19

It’s time for the 10th annual Bentley Library Top 10! 

At the end of every academic year we tabulate the library’s most popular books, audiobooks, DVDs, and OverDrive downloadable ebooks and audiobooks based on the number of times they have been borrowed (excluding items placed on reserve for a class). These are our very own “Bentley Bestsellers” lists!

This year nonfiction scored big, claiming six spots in the Popular Reading ranking, a list typically dominated by fiction. Michelle Obama’s biography Becoming and Educated: A Memoir by Tara Westover were especially popular. On the fiction side, new releases by perennially popular authors Liane Moriarty, Jodi Picoult, John Grisham, and Louise Penny made appearances.

This is your chance to see what Bentley students, faculty and staff have been reading, watching, and listening to. We hope you enjoy this annual tradition as much as we do and that you are inspired to pick up a new book or film. As always, there were many ties in the rankings, so you have quite a few options.

Browse the BENTLEY LIBRARY TOP 10 lists for academic year 2018-2019 in the categories of Popular Reading, Stacks (regular book collection), Audiobooks (compact disc), Popular DVDs, OverDrive Downloaded eBooks and OverDrive Downloaded Audiobooks.

Top 10 Most Circulated Books from the Popular Reading Collection

1. BECOMING by Michelle Obama [check availability]

2. EDUCATED: A MEMOIR by Tara Westover [check availability]

3. NINE PERFECT STRANGERS by Liane Moriarty [check availability]

4. (tie) THE GREAT ALONE by Kristin Hannah [check availability]

4. (tie) THE RECKONING by John Grisham [check availability]

4. (tie) WHERE THE CRAWDADS SING by Delia Owens [check availability]

7. (tie) 21 LESSONS FOR THE 21st CENTURY by Yuval Noah Harari [check availability]

7. (tie) A SPARK OF LIGHT by Jodi Picoult [check availability]

7. (tie) ASTROPHYSICS FOR PEOPLE IN A HURRY by Neil deGrasse Tyson [check availability]

7. (tie) FEAR: TRUMP IN THE WHITE HOUSE by Bob Woodward [check availability]

7. (tie) THE LIBRARY BOOK by Susan Orlean [check availability]

Top 10 Most Circulated Books from the Stacks

1.  HOW TO WIN FRIENDS AND INFLUENCE PEOPLE by Dale Carneige [check availability]

2. (tie) FREAKONOMICS by Steven D. Levitt and Stephen J. Dubner [check availability]

2. (tie) THINKING FAST AND SLOW by Daniel Kahneman [check availability]

4. LIAR’S POKER by Michael Lewis [check availability]

5. (tie) BAD BLOOD: SECRETS AND LIES IN A SILICON VALLEY STARTUP by John Carreyrou [check availability]

5. (tie) PRINCIPLES: LIFE AND WORK by Ray Dalio [check availability]

7. (tie) AN INTRODUCTION TO STATISTICAL LEARNING: WITH APPLICATIONS IN R by Gareth James, Daniela Witten, Trevor Hastie, and Robert Tibshirani [check availability]

7. (tie) MOSTLY HARMLESS ECONOMETRICS: AN EMPIRICIST’S COMPANION by Joshua D. Angrist and Jörn-Steffen Pischke [check availability]

7. (tie) MULTIVARIATE DATA ANALYSIS by Joseph F. Hair, Jr. [check availability]

7. (tie) RICH DAD, POOR DAD by by Robert T. Kiyosaki [check availability]

7. (tie) THINK AND GROW RICH by Napoleon Hill [check availability]

Top 10 Most Circulated Audiobooks [Compact Disc]

1. (tie) BECOMING by Michelle Obama [check availability]

1. (tie) EDUCATED: A MEMOIR by Tara Westover [check availability]

1. (tie) THE DEATH OF MRS. WESTAWAY by Ruth Ware [check availability]

4. (tie) THERE, THERE by Tommy Orange [check availability]

4. (tie) A SPARK OF LIGHT by Jodi Picoult [check availability]

4. (tie) COURT OF LIES by Gerry Spence [check availability]

4. (tie) IN PIECES by Sally Field [check availability]

4. (tie) KINGDOM OF THE BLIND by Louise Penny [check availability]

4. (tie) ROBERT B. PARKER’S COLORBLIND by Reed Farrel Coleman [check availability]

4. (tie) ROBIN by David Itzkoff [check availability]

4. (tie) THE CLOCKMAKER’S DAUGHTER by Kate Morton [check availability]

4. (tie) THE ENGLISH WIFE by Lauren Willig [check availability]

4. (tie) ORIGIN by Dan Brown [check availability]

4. (tie) THE FORBIDDEN DOOR by Dean Koontz [check availability]

4. (tie) THE RECKONING by John Grisham [check availability]

4. (tie) THE WOMAN LEFT BEHIND by Linda Howard [check availability]

4. (tie) UNSHELTERED by Barbara Kingsolver [check availability]

Top 10 Most Circulated DVDs from the Popular DVD Collection

1. OCEAN’S EIGHT [check availability]

2. TAG [check availability]

3. CRAZY RICH ASIANS [check availability]

4. BOOK CLUB [check availability]

5. (tie) AVENGERS, INFINITY WAR [check availability]

5. (tie) BLACKKKLANSMAN [check availability]

5. (tie) LEAVE NO TRACE [check availability]

5. (tie) WON’T YOU BE MY NEIGHBOR? [check availability]

9. (tie) BOHEMIAN RHAPSODY [check availability]

9. (tie) JURASSIC WORLD, FALLEN KINGDOM [check availability]

Top 10 Downloaded eBooks [OverDrive]

1. BECOMING by Michelle Obama [check availability]

2. NINE PERFECT STRANGERS by Liane Moriarty [check availability]

3. A SIMPLE FAVOR by Darcey Bell [check availability]

4. ALL WE EVER WANTED by Emily Griffin [check availability]

5. CLOCK DANCE by Anne Tyler [check availability]

6. A SPARK OF LIGHT by Jodi Picoult [check availability]

7. THE RECKONING by John Grisham [check availability]

8. (tie) THE FIFTH RISK by Michael Lewis [check availability]

8. (tie) KINGDOM OF THE BLIND by Louise Penny [check availability]

8. (tie) UNSHELTERED by Barbara Kingsolver [check availability]

Top 10 Downloaded Audiobooks [OverDrive]

1. BECOMING by Michelle Obama [check availability]

2. WHERE THE CRAWDADS SING by Delia Owens [check availability]

3. (tie) NINE PERFECT STRANGERS by Liane Moriarty [check availability]

3. (tie) READY PLAYER ONE by Ernest Cline [check availability]

5. (tie) US AGAINST YOU by Fredrik Backman [check availability]

5. (tie) BRING ME BACK by B. A. Paris [check availability]

5. (tie) CLOCK DANCE by Anne Tyler [check availability]

5. (tie) THE WITCH ELM by Tana French [check availability]

9. ROBIN by David Itzkoff [check availability]

10. (tie) STILL LIFE by Louise Penny [check availability]

10. (tie) AN ABSOLUTELY REMARKABLE THING by Hank Green [check availability]

10. (tie) TIME’S CONVERT by Deborah Harkness [check availability]

View previous Bentley Library Top 10 lists: