Resource of the Month: Mosaic USA Consumer Segmentation

This month we are highlighting Mosaic® USA, a unique and valuable resource for students and researchers seeking consumer demographic and psychographic information for GB214, GB320, marketing projects, and corporate immersion projects!

About Mosaic® USAMosaic USA handbook cover

Mosaic® USA is a consumer lifestyle segmentation system developed by Experian that classifies U.S. households into 19 overarching groups and 71 unique types that share similar demographic and socioeconomic characteristics.

Mosaic® USA profiles provide information about the sociodemographics, lifestyles, behaviors, and culture of consumers within each of the 19 groups and 71 segments.

Affluence and life stage, combined with property characteristics, socio-economics, ethnicity, additional financial measures, and the type of geographic location (e.g. urban or rural) are key components of the Mosaic classifications.

Access Mosaic® USA profile descriptions
The Bentley Library has access to Mosaic® USA profiles and population and household data via our subscription to the DemographicsNow database.

Follow these steps to locate the profiles:

  1. Select the Demographics Now database from the library’s Databases A-Z list
  2. Click on the menu icon in the top right corner
  3. Click HELP
  4. Scroll down to view [Mosaic USA Details]. You will see links to the 19 Mosaic® USA group profiles and the 71 Mosaic® USA segment descriptions.
example of a Mosaic profile
example of a Mosaic® USA profile

Find Mosaic® USA population and household data for a geographic area
Generate reports in DemographicsNow to identify the Mosaic® USA composition of any geographic region (zip code, city, county, state, etc.).

Follow these steps to generate reports:

  1. Select the DemographicsNow database from the library’s Databases A-Z list
  2. Click on the [Demographics] tab at the top of the page
  3. Enter a [Geography] in the GeoFilter box
  4. Select a [Report Type]: Summary, Comparison, or Rank
  5. Use the [Report] drop-down box to select a Mosaic® USA report. Report choices will vary according to your report type selection, but include Population, Household, and Workplace Population reports.
example of a Mosaic® USA Details summary report for a state

Get Mosaic® USA help and documentation
These sources will help you understand and use Mosaic® USA. 

Click to view video tutorial

If you’d like further assistance using this resource please contact the Reference Desk.


Database of the Month provides a very brief introduction to a useful website or Library database, highlighting key features you should know about. If you would like more information about this resource (or any of the library’s databases), please contact us for research assistance. If you would like a demonstration of this resource for a class, please schedule a research instruction class using the instruction request form.

Art Gallery Exhibit: 2018 International Education Photo Contest

Now showing in the RSM Art Gallery are the 2018 International Education Photo Contest category winners and a selection of top finalists.

Cast Your Vote!

You have one more opportunity to vote for your favorite finalist (non-category winner)! Stop in to the gallery to cast your vote before 4:00 p.m. on Friday, November 16. The Bentley Votes Winner will receive a $50 Amazon gift card. One lucky raffle winner will be chosen from those who voted to receive a $25 Amazon gift card.

Finalists on display: Gunver Doga, Carly Elliott, Erin Iwamoto, Christopher Mancuso, Ciara Mann, Collette Martley, Dana Polihovsky, Ambar Romero, Graham Smith, Amanda Spaccarelli, and Julia Wang.

To learn more about this annual photo contest and to take a peek at the winners, visit the Office of International Education on Facebook and Instagram. The exhibit will be on view until January 9, 2019. Don’t miss these spectacular photographs!

2018 International Education Photo Contest
Winners and Selection of Finalists
November 9, 2018 – January 9, 2019

Click to view the International Education Photo Contest Album on Facebook


On Display: Check Out a Book; Whip Up Something Delicious!



Looking for a new recipe to spice up your holiday table, or want to try creating a delicious meal from another culture? Maybe you’ve made a New Year’s resolution to eat healthier. This display of cookbooks and other food-related reading might just inspire you to think outside your comfort zone when it comes to being in the kitchen. We’ve also included a few select food films and chef biographies that might get you and your culinary skills into the kitchen to whip up something amazing and different!

To feast your eyes on what we’re offering, come to the Library to browse the display or look at the entire list in the catalog (if you’d like, you can click the “Request It” button). You can also go beyond our lobby display by taking a look at the cooking titles in our OverDrive collection of ebooks and audiobooks, and searching our streaming film database Kanopy by typing the word “cooking” in the search box.

Bon appétit!


October’s Acquisitions: New Books, Movies, and Audiobooks

Take a look at the new books, DVDs, downloadable OverDrive books, and audiobooks we added to our collections in October! Go to the New Books & DVDs page to browse the new arrivals by subject or format. When you see something you want, click the “Request” button to place a hold on it.

Interested in downloading or streaming ebooks and digital audiobooks? You can use the OverDrive app to download books to your computer or mobile device, or read/listen to books online in your browser via the library’s OverDrive site.  For help using OverDrive, view their Getting Started page or visit the Reference Desk for personal assistance.

October 2018 new titles
Click to visit the new acquisitions page.



Culture Fest GeoGuessr Party: Wed. November 7th, 2:00-3:30pm

See the world, eat snacks from across the globe, and win prizes, all from the comfort of the Bentley Library!

Come play GeoGuessr—a fun online game that utilizes Google Earth to drop you in a random spot on the globe! Move around the map to try to determine your location, and earn points based on how close your guesses are. Will you end up in the fjords of Norway, or trekking through the Amazon? Get a top score and select a beautiful travel book as a prize!

Drop in for one round or stay for the entire time. All are eligible to win!

Wednesday, November 7
2:00–3:30 p.m.
Research Instruction Center (RIC), room 11 on the lower level

GeoGuessr event flyer

Diverse Voices Display: Culture Fest 2018 Event

Are you curious about the “world” of resources that the Library offers? Visit the Library lobby all week during Culture Fest to see a pop-up display of books and movies from across the globe!

Do you already have a favorite book or movie from a diverse voice or place that’s not in our collection? Let us know by placing a title into our suggestion box, and we’ll consider adding it. You can also give us your suggestions on Twitter and Instagram using the hashtag #BentleyLibraryWishlist.

While you’re browsing, visit our giant world map and pinpoint the location where you or your ancestors came from. And of course it’s not a Library event without buttons! We’ll have CultureFest buttons, national flag buttons, and more for you to add to your collection.

Diverse Voice display flyer