Databases to Get You Through the NYTimes.com Paywall

As you may have heard, the New York Times paywall goes into effect today.  Visitors to the NYTimes.com website will be allowed to read only 20 articles per month for free.  Additionally, readers who access articles through links from social media sites will be able to read those articles, even if they have reached their monthly reading limit.  (There may be some daily limitations for articles accessed via search engine links.)  Read the publisher’s A Letter to Our Readers About Digital Subscriptions to get the full scoop.

While casual readers of the New York Times may not run up against the paywall, regular readers may be impacted. Therefore, we’re happy to remind you that the Bentley Library has same-day, full-text access to articles from the New York Times via two of our databases: Factiva and ProQuest.

Users of the databases will notice that our subscription access to the full-text does not replicate the layout of either the NYTimes.com website or the print newspaper, nor does it include images.  However, the article text is provided in its entirety.  Also, the library continues to get delivery of the print New York Times newspaper should you want to read it in its original format.

We encourage you to contact the Reference Desk if you have any questions about accessing the New York Times via Factiva and ProQuest.

Spring Break Hours & Closing Information: March 12- 20

At long last, Spring Break has arrived!  The library hours during the break will be:

Saturday, March 12 & Sunday, March 13:
CLOSED

Monday, March 14 — Thursday, March 17:
8:00am to 6:00pm

Friday, March 18:
8:00am to 4:30pm

Saturday, March 19:
CLOSED

Sunday, March 20:
1:00pm to 2:00am

Please note: The Deloitte Cafe will be closed Saturday, March 12 through Sunday, March 20.

The library and cafe will resume regular hours on Monday, March 21, 2011. To view more information about our hours please check our online hours calendar.   Have a wonderful Spring Break!

Now Showing in the Art Gallery: Maggie Connors

Open until April 7, 2011, the current exhibit in the Caturano and Company Art Gallery features recent works by artist Maggie Connors.  All are invited to an opening reception for the artist on Wednesday, March 2, from 4:30pm to 6:30pm.   You can learn more about the artist, and view more of her work, by visiting her web site at http://maggieconnors.com/.

Spring 2011 | clay, ink, pencil on panel | 48"x55"

Maggie Connors
Recent Work
March 2 – April 7, 2011

Opening Reception for the Artist
Wednesday, March 2
4:30pm – 6:30pm
light refreshments will be served

Located on the main floor of the Bentley Library, the Caturano and Company Art Gallery is free and open to the public. Check the online hours calendar for information about the Library’s hours.

Valentine’s Day By the Numbers

Love is in the Air…and in the Cash Registers

According to a few forecasters, Valentine’s Day spending is on the upswing.  Does that mean we are feeling more romantic in 2011, or just wealthier?

Both the National Retail Federation (NRF) and IBISWorld predict that spending for Valentine’s Day will increase this year.  The NRF forecasts that the average person will spend $116.21 on traditional Valentine’s Day merchandise in 2011, up 12.8 percent over last year’s $103.00, with total holiday spending expected to reach $15.7 billion.   IBISWorld  is even more optimistic, forecasting that holiday spending will top $18.6 billion, which amounts to about $125 per person. The NRF also points out that men will spend the most on Valentine’s Day gifts, with the average man planning to spend twice as much ($158.71) as the average woman ($75.79).

Sweets for Your Sweet?

In surprising news to anyone who has walked through a drugstore or supermarket the day after Christmas and spotted aisles full of Valentine’s Day treats, Mintel is forecasting that Valentine’s Day chocolate sales will be down for a third consecutive year in 2011.  In fact, Mintel estimates a continued decline through 2015,  anticipating that the $285 million market will decrease to $233 million by 2015.  But, both the NRF and IBISWorld are seeing a rise in jewelry sales for the holiday.   Good news for those who prefer sparkly to sweet!

In Keeping With Tradition

According to the Worcester Historical Museum, for nearly 100 years Worcester was the center of the commercial valentine industry in the United States. In 1879, Worcester resident Esther Rowland (widely credited with being the first American to manufacture valentines) joined forces with Edward Taft to form the New England Valentine Company.  What had started as a home-based enterprise grew into a business that grossed $100,000 in annual sales.  Today, the Valentine’s Day card industry is thriving.  The Greeting Card Association estimates that 160 million greeting cards will be purchased for Valentine’s Day this year. We wonder what Esther would think about that?

The staff of the Bentley Library wishes you all a Happy Valentine’s Day!

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Sources consulted:
American Antiquarian Society. (2001, January 25). Making Valentines: A Tradition in America – Esther Howland. Retrieved from http://www.americanantiquarian.org/Exhibitions/Valentines/howland.htm
Greeting Card Association. (2011, February 2). Greeting Card Sales Expected to Rise for Valentine’s Day 2011. Retrieved from http://www.greetingcard.org/AbouttheIndustry/IndustryNews/tabid/100/CBModuleId/446/ArticleID/48/Default.aspx
IBISWorld Media Center http://www.ibisworld.com/mediacenter/
Mintel Group. (2010, August). Seasonal Chocolate – US. Retrieved from Mintel Oxygen database.
National Retail Federation (2011, January 27). Love is in the Air This Valentine’s Day, According to NRF. Retrieved from http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1075
Worcester Historical Museum (n.d.). Worcester’s Own – Valentines.  Retrieved from: http://www.worcesterhistory.org/wo-valentines.html