The Bentley Library is pleased to announce a new database acquisition – eMarketer. Focusing on digital marketing, advertising, media and ecommerce, eMarketer aggregates information from over 4,000 sources. Data is gathered from research firms, media and marketing agencies, magazines and newspapers, academic institutions, governments and industry experts.
The eMarketer database provides…
…a compilation of key data, research and analysis from multiple sources
…expert distillation of industry, market and consumer intelligence
…visual presentation of data in charts, tables and graphs
…an easy and intuitive search interface
Although eMarketer does not conduct primary research, eMarketer analysts and writers develop industry benchmarks, make forecasts and publish 200+ comprehensive topical reports per year. eMarketer content can be easily downloaded and inserted into reports and presentations.