Tag: Mintel

Mintel Reports is one of the Bentley Library’s premier databases for consumer market, product and brand research. Mintel’s coverage is domestic and international, providing reports for the US, UK, Brazil, Canada, China, France, Germany, Ireland, Italy and Spain.

Database Features

Using primary and secondary data sources, Mintel publishes more than 600 market research and consumer lifestyle reports in the Beauty & Personal Care; Food & Drink; Financial Services; Health & Wellbeing; Household Goods; Lifestyles; Retail & Apparel; Technology & Media; and Travel sectors.

Mintel helps researchers understand customers, markets and product usage by providing:

• market sizes, shares and forecasts
• market drivers and performance
• consumer demographics, attitudes and behaviors
• consumer trends and their business implications
• competitive context
• leading companies, brand profiles and brand share
• advertising, promotion and marketing strategies
• product innovations
• retail channels
• social media overviews

Researchers can download Mintel’s infographics, data, charts and graphs to use in reports and presentations. In addition to market research reports, the Mintel database contains current product and brand news and analyst insights.

Create a Mintel Reports Account

To use the Mintel Reports database you must register for an account using a Bentley email address. At the Mintel Reports log-in page, first-time users should click on [Create a Personal Profile]. Complete the registration form using your Bentley email address.

Access the Mintel Reports Database

Visit the Marketing Databases page to access Mintel Reports and other consumer and market research resources.

———————————————

Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please Ask a Librarian. If you would like a demonstration of this database for a class, please contact Adam Williams, Research Instruction Coordinator at awilliams@bentley.edu.

If you are looking for information about consumer markets, products, and brands, Mintel Oxygen should be the first database you visit.  Covering the US, UK, France, Germany, Ireland, Italy and Spain, Mintel’s research reports are one-stop shopping for consumer market intelligence, data, analysis and news.

Whether you are researching fast food or footwear, mobile phones or online shopping, green marketing or green living, Mintel has it covered.  Mintel publishes over 600 market research and consumer lifestyle reports each year in the following categories:

♦ Beauty & Personal Care	♦ Drink	♦ Finance
♦ Food	♦ Foodservice	♦ Health & Wellbeing
♦ Household	♦ Lifestyles	♦ Retailing & Apparel
♦ Technology	♦ Travel

Each report provides primary consumer research – unraveling key trends, behavior, and attitudes.  Researchers looking for demographic and psychographic information will strike gold with Mintel.  Reports also include valuable market data such as market size and forecast, market drivers, segment performance, brand share, and retail channel data.  To top it all off, you’ll find information on new products, product innovations and marketing strategies.

Create a Mintel Account:

To use the Mintel Oxygen database you must register for an account using a Bentley email address.  At the Mintel Oxygen log-in page, first-time users should click on [Create a Personal Profile].  Complete the registration form using your Bentley email address.

Learn More:

Please visit Mintel Oxygen to explore this valuable database further.  For help, check out Mintel’s Quick Start Guide.  Visit our Databases page to view a complete list of our resources.

————————-

Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please contact the Reference Desk.  If you would like a demonstration of this database for a class, please contact our Coordinator of User Education, Elizabeth Galoozis.