Database of the Month: Mintel Oxygen

If you are looking for information about consumer markets, products, and brands, Mintel Oxygen should be the first database you visit.  Covering the US, UK, France, Germany, Ireland, Italy and Spain, Mintel’s research reports are one-stop shopping for consumer market intelligence, data, analysis and news.

Whether you are researching fast food or footwear, mobile phones or online shopping, green marketing or green living, Mintel has it covered.  Mintel publishes over 600 market research and consumer lifestyle reports each year in the following categories:

♦ Beauty & Personal Care ♦ Drink ♦ Finance
♦ Food ♦ Foodservice ♦ Health & Wellbeing
♦ Household ♦ Lifestyles ♦ Retailing & Apparel
♦ Technology ♦ Travel

Each report provides primary consumer research – unraveling key trends, behavior, and attitudes.  Researchers looking for demographic and psychographic information will strike gold with Mintel.  Reports also include valuable market data such as market size and forecast, market drivers, segment performance, brand share, and retail channel data.  To top it all off, you’ll find information on new products, product innovations and marketing strategies.

Create a Mintel Account:

To use the Mintel Oxygen database you must register for an account using a Bentley email address.  At the Mintel Oxygen log-in page, first-time users should click on [Create a Personal Profile].  Complete the registration form using your Bentley email address.

Learn More:

Please visit Mintel Oxygen to explore this valuable database further.  For help, check out Mintel’s Quick Start Guide.  Visit our Databases page to view a complete list of our resources.

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Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please contact the Reference Desk.  If you would like a demonstration of this database for a class, please contact our Coordinator of User Education, Elizabeth Galoozis.

Best Books of 2010 Are Now On Display

Happy New Year!  Once again it’s time for our annual “best books” display.  This year we have combed through 17 best books lists from a wide range of sources (Amazon.com, The New York Times, The Economist and Publishers Weekly, just to name a few) to bring you our Best Books of 2010 display. 

Featuring fiction and non-fiction titles in both print and audiobook format, this display includes many books that were credited on multiple best-of lists – books like Parrot in Olivier in America, The Invisible BridgeMore Money than God: Hedge Funds and the Making of a New Elite, The Coral Thief, and Country Driving: A Journey Through China From Farm to Factory.  You will also find quite a few books that may not have received much publicity when they were released, but which shouldn’t be overlooked.

We’re certain that this display contains something for everyone, but if you don’t see anything of interest at first glance keep checking back.  We are adding to the display daily as new acquisitions arrive and currently checked-out books are returned. Please stop by and browse, or view the entire listing online.

Martin Luther King Jr. Holiday Closing

The library will be closed for the Martin Luther King, Jr. holiday weekend – Saturday January 15 through Monday, January 17.  We will reopen on Tuesday, January 18, at 8:00am.

Next week the library will have extended wintersession hours!  We will be open until 9:00pm Tuesday through Thursday, until 6:00pm on Friday, and from 9:00am to 5:0pm on Saturday.  For more information about the library’s hours please view our online hours calendar.