Market Research Handbooks from Richard K. Miller Now Online

The library has added another new online resource for consumer market research – Richard K. Miller & Associates (RKMA) Market Research Handbooks.  Each of these comprehensive handbooks includes market segmentation, forecasts, sector trends and statistics.  Handbooks available include:

  • Business-to-Business Marketing
  • Casinos, Gaming & Wagering
  • Consumer Behavior
  • Consumer Marketing
  • Entertainment, Media & Advertising Market Research Handbook
  • Healthcare Business Market Research Handbook
  • International Consumer Markets
  • Leisure Market Research Handbook
  • Restaurant, Food & Beverage Market Research Handbook
  • Retail Business Market Research Handbook
  • Sports Marketing
  • Travel & Tourism Market Research Handbook

Access the Richard K. Miller & Associates handbooks via the Databases A-ZMarketing Databases, Companies & Industries Databases and International Business web pages.