Database of the Month: SBRnet (Sport Business Research Network)

Faculty and students doing research on the sports market or the sporting goods industry will find SBRnet (Sport Business Research Network) to be a valuable source of market segmentation data on sports participants, fans and consumers; venue information for professional and college facilities; and market and industry news. 

SBRnet combines market research from the National Sporting Goods Association, government sources and various sports governing bodies with full-text articles from trade magazines and newsletters to produce a unique database of sports market research.  SBRnet includes:

Sports Participation: 

  • Demographic data and analysis (by age, gender, income, region and state) of sports participants for 75 sports back to 1993.
  • Cumulative statistical tables show Sport-by-Sport Summaries (total, by age, and by frequency).
  • Participants and teams data for intercollegiate (NCAA) and interscholastic (high school) sports.

Sports Fans:

SBRnet provides access to the Sports Fan Market 2010 report, a statistical study of sports fans based on a survey in which respondents were asked to report on their attendance or viewership of 14 professional and college sports.

Sporting Goods Equipment & Footwear:

  • Consumer expenditures data and analysis for  sporting goods equipment (by age, education, gender, geographic region, income, outlet type, brand and price point).
  • Consumer demographics and expenditures data for logo sports apparel and footwear.
  • Sporting goods import statistics for selected products.

Venue Reports:

SBRnet provides access to the RSV (Revenues from Sports Venues) College Facilities Report and RSV Pro Facilties Report, which includes information on attendance, ticket prices, naming rights, luxury and club seats, ownership, concessions, and financing for college (NCAA Div I football and basketball) and major professional sports (baseball, basketball, football, ice hockey, lacrosse and soccer).

College Athletics Revenues & Expenditures:

  • Total revenues and expenditures by Division.
  • Football NCAA Division I revenues and expenditures by school (including game day expenditures).
  • Basketball NCAA Division I revenues and expenditures by school (including game day expenditures).

Sports News:

SBRnet’s full-text publication database includes articles from trade and industry publications dealing with all aspects of the sports industry, dating back to 1996.


  • Professional sports teams
  • College sports teams
  • Sports organizations (youth, coaching, etc.)
  • Sport Management Programs
  • Employment agencies
  • Marketing agencies
  • State-by-state directory of all organizations

Connect to this Database

Please visit SBRnet to explore this valuable database further, visit our Marketing Databases/Resources page to see more marketing databases, or view a complete list of our resources on our Databases A-Z page.


Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please contact the Reference Desk.  If you would like a demonstration of this database for a class, please contact our Coordinator of User Education, Elizabeth Galoozis.