Database of the Month: Sports Market Analytics (SMA)

Answering questions about sports as a business and analyzing consumer information relevant to sports are easy and fun tasks with Sports Market Analytics. Formerly called SBRNet, Sports Market Analytics (SMA) delivers industry news, summaries, metrics, articles and statistics about sports through a user-friendly and well-developed site.

SMA organizes its demographic information into 2 spheres:

A. single sports (athletes who play sports)
B. fan markets (spectators)

Both types of consumers are called participants.

Sample 1: Hockey Skates
We can search SMA for the demographic information about skate purchases. We suggest searching the “single sport” menu, sorted alphabetically by sport on the front page. This consumer information will help our hypothetical business to advertise a new line of skate laces to people who buy hockey equipment.

Main page navigation areas for participants as athletes
Main page navigation areas for participants as athletes

The HOCKEY link directs us to information (Table 1) on ages of people who buy hockey skates.

Table 1. The largest age group for hockey skate market is 14-17 years old
Table 1. The largest age group for hockey skate market is 14-17 years old

Sample 2: Preferred Vehicles

Participants from the fan market enjoying professional hockey also have metrics in SMA. A notional company seeks to showcase a widget for vehicle owners. For this search, use the “Fan Markets” menu from the front page (circled below).

Main page navigation for fan market participants.
Main page navigation for fan market participants.

Selecting NHL on the fan market menu leads us to a page with National Hockey League participant information. There is data on their most frequently purchased soft drinks, cars, running shoes, etc. Table 2 shows that the preferred car brand of National Hockey League participants has evolved from Ford to Toyota in recent years.

Table 2: NHL fans’ preferred car brands
Table 2: NHL fans’ preferred car brands

The business of sports is big and so is SMA!

SMA is versatile also. Sample questions that SMA has answered:

  • Demographics: Average household income for fantasy football participants
  • Industry info: Revenue for U.S. women’s college basketball in 2015
  • Market segments: Number of people belonging to fitness clubs between ages X and Y
  • Marketing agencies: Competitive cyclist in need of an agent/representative
  • Sports sponsorship: Social media most frequently used by adult MLB fans
  • Venue data: Attendance numbers at NFL arenas vs. online, mobile, or TV

Users seeking very granular fan market information will love the “Detailed Cross-tab Statistics” feature, a downloadable Excel spreadsheet which captures SMA tables from the screen and allows the user to sort, search, and manage data about fan markets.

Table 3: The Detailed Cross-tab Statistics spreadsheet
Table 3: The Detailed Cross-tab Statistics spreadsheet is sorted by tabs promisingly labeled as fan activity total, watch by demo, attendance, mobile usage, and the like.

SMA sources its information from trade publications and trade groups (i.e. National Sporting Goods Association); government agencies (U.S. Department of Commerce); school and college programs; market research; and its own in-house research team called SBRNet.

Articles from trade publications carry current date stamps.
Articles from trade publications carry current date stamps.

SMA is the perfect resource for students of sports management, sports communication, demographics, or marketing, and for entrepreneurs starting a business related to sports.

Be sure to include Sports Market Analytics early in the research phase in any demographic, market share, or industry-related project. SMA goes head to head very well against other industry e-resources such as IBISWorld, Business Insights Essentials, Richard K. Miller, Business Source Complete, and Mediamark. SMA is a strong example of a niche resource with depth and unique content without much overlap.

Connect to Sports Market Analytics

Visit our Databases A-Z page and select Sports Market Analytics (SMA).

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Database of the Month provides a very brief introduction to useful library databases, highlighting key features you should know about. If you would like more information about this resource (or any of the library’s databases), please contact us for research assistance. If you would like a demonstration of these resources for a class, please schedule a research instruction class using the instruction request form.

Database of the Month: IHS Connect

IHS Connect provides continuously updated analysis of general business conditions, economic information and general risk assessment for countries, continents and regions. Reports include political, economic, regulatory/legal, tax, operational and security considerations. Interactive maps, statistical data, charts, and graphs analyze and present data on specific geographies.

Users researching Global Studies, Economics, and business-related country and company topics will find this database useful. For example, information on the following common reference questions in those disciplines (and more) is included:

  • Risks associated with doing business in specific countries
  • World, regional and local economic forecasts
  • Current country and sovereign risk ratings from IHS Connect, Moody’s, S&P and other rating services
  • Headline Analysis, Risk Profile, Intelligence, and other analyst-authored reports naming specific countries and companies

Get Started with IHS Connect

To get started, click the gear icon in the upper right corner of the page and choose Show Subscribed Content to limit search results to Bentley’s subscription content. A basic search box for keyword searching is provided to the left of the gear icon; start typing a search term and a list of suggested topics appears below the search box. Results will be provided in one or more of the following subject areas: Global Economics, Risk, or Geographies.

Choose a Country

To see an interactive dashboard with comprehensive information about a specific country, click the Geography link of the navigation bar and enter a country name into the search box.

Partial view of Country Risk reports and data for Venezuela, showing Overview, Reports and Risk Ratings

Browse Interactive Risk and Economics Datasets

The IHS Data Browser organizes and displays Risk Rating and Global Economy data. Build reports by choosing from a detailed list of strategic or sovereign risk factors, or view economic indicators over time. The data can be exported to Excel by clicking the Export button.

Strategic risk ratings for South American countries

Get Database Help

View IHS Connect’s online help center by clicking the question mark icon on the main navigation bar.  Download the PDF user guide or view it online. User guides for a variety of in-depth tutorial information are also available. In-person assistance is available from Bentley librarians; our contact information and Reference Desk hours are available on the Bentley Library Research Help page.

Connect to the Database

Please visit our Databases A-Z page and click IHS Connect to begin your search. This database can also be viewed in the following Subject lists on the A-Z page: Country Research; Economics; International Business; Politics and Government.

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Database of the Month provides a very brief introduction to useful library databases, highlighting key features you should know about. If you would like more information about this resource (or any of the library’s databases), please contact us for research assistance. If you would like a demonstration of these resources for a class, please schedule a research instruction class using the instruction request form.

Databases of the Month: Online Newspapers and News Databases

What should you do when you want to read a news article online and you’ve run into a paywall? Don’t grab your credit card or spend valuable time searching Google for a “free” version of the article. We have or can get what you need! The library provides access to hundreds of thousands of newspaper articles and other news sources (e.g. newswires, TV and radio show transcripts, blogs, etc.) online via our subscriptions and databases. 

Below is a roundup of our top news databases, but we have much more to offer. Visit our Current News Resources research guide for additional news resources provided by the library as well as free online news sources we recommend.

Today’s News

For when you want to read today’s newspaper.

  • The New York Times online, NYTimes.com [registration required, create an account]. Includes online access to the Spanish and Chinese editions of the newspaper.
  • The Wall Street Journal online, WSJ.com [registration required, create an account]
  • Factiva Newsstand

Current News 

These databases provide access to full-text from newspapers, newswires, TV and radio transcripts, and some news websites (e.g. CNN.com). Coverage generally runs 1980-present, but varies by database and publication.

Historical Newspapers

Use these databases to retrieve articles from the 17th to the 20th century. All of these sources provide full HTML text and/or PDF reproductions and include digital images.

Locate a Specific Newspaper

Just want to know where to get the Chicago Tribune or Telegram & Gazette?  Use the Journal Finder. Enter the name of the newspaper in the journal finder box and click [search]. The journal finder will tell you if the full-text is available, the database it can be found in, and the dates for which it is available.

Print Editions

Miss the smell of newsprint and ink smudges on your fingertips? The library subscribes to the print editions of The Boston Globe, The New York Times, The New York Times International Edition, People’s DailyThe Wall Street Journal, and The Washington Post. You can find them in the Current Periodicals area on the main level.

Get Help

Don’t have time to comb through a bunch of different sources? Contact the Reference Desk! Reference librarians can quickly assess your options and help you obtain the publication or article you need.

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Database of the Month provides a very brief introduction useful library databases, highlighting key features you should know about. If you would like more information about these resources (or any of the library’s databases), please contact us for research assistance. If you would like a demonstration of these resources for a class, please schedule a research instruction class using the instruction request form.

Database of the Month: Project MUSE

This month we feature Project MUSE as our Database of the Month:

 Image of Project MUSE header

Project MUSE provides scholarly journal and book content in the humanities and social sciences. Students, faculty, and staff conducting research in political science, literature, history, education, religion, cultural studies, gender studies, philosophy, science, mathematics, and more will find that Project MUSE can provide valuable content. Over 120 publishers provide content in Project MUSE including university presses and scholarly societies.

Users have the opportunity to browse by subject area, search in the full text content, or search by author, title, or publisher. Additional limiters can help users filter results further by content types, research areas, languages, and publication dates.

Search Tip: Project MUSE provides clear indictors in the results list that will let you know the access level of a particular listing. However, you can select to only search the content that Bentley University has full access to within Project MUSE.

Project MUSE Access Indicator Symbols

Project MUSE Access Limiter

Full text is available in HTML and PDF formats.

Project MUSE Results List Example

Citation management options include emailing individual links or using Project MUSE’s suggested citations which provides examples in MLA, APA, Chicago, and Endnote formats. There is also the option to save citations to a folder during a search session. Citations in the folder can be exported to RefWorks or EndNote citation managers, saved as a .txt file, printed, or emailed. If you use the folder option, please note that it will expire once your search session ends or you close your browser.

Project Muse Citation Management Options

Search Tip: Always double check any citation you retrieve from a database for accuracy. Consult our Citing Sources guide for resources to help.

For assistance in using Project MUSE, contact the Bentley Library reference desk or check out the video tutorials or user guides provided by Project MUSE.

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Database of the Month provides a very brief introduction to a useful website or Library database, highlighting key features you should know about. If you would like more information about this resource (or any of the library’s databases), please contact us for research assistance. If you would like a demonstration of this resource for a class, please schedule a research instruction class using the instruction request form.

Database of the Month: Opposing Viewpoints in Context

Opposing Viewpoints in Context covers social and political issues with access to primary and secondary source material including journal articles, national and global news sources, pro/con viewpoint essays, videos, podcasts, and more. It also includes full-text access to the Opposing Viewpoints book series.

This interdisciplinary database supports science, social studies, current events, and language arts classes, making it an ideal resource for research across the curriculum. Informed, differing views help learners develop critical-thinking skills as they examine topics from all perspectives to draw their own conclusions.

Periodical content covers current events, news and commentary, economics, environmental issues, political science, and more. Specific titles include The New York TimesNewsweekForeign PolicyAmerican Scientist, and Education Week.

Opposing Viewpoints in Context is an ideal resource for debaters and researchers alike. It offers a breadth of information on over 400 topics from a variety of sources:

 

With fresh topics frequently added and a category on current national debate topics, this database provides quick and easy access to content on commonly studied and discussed issues.

There are always two sides to a story.

Stay informed with Opposing Viewpoints in Context.

Please visit our Databases A-Z page and select Opposing Viewpoints in Context to begin your search.

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Database of the Month provides a very brief introduction to a useful website or library database, highlighting key features you should know about. If you would like more information about these resources (or any of the library’s databases), please contact us for research assistance. If you would like a demonstration of this resource for a class, please schedule a research instruction class using the instruction request form.

Database of the Month: IBISWorld Industry Research

The IBISWorld Industry Research database has been a vital resource here at the Bentley Library for several years. For those of you who may not be familiar, here’s what you need to know about IBISWorld:

Report Types:

  • IBISWorld provides U.S. Industry Reports for 700+ industries.
  • Users can also find hundreds of U.S. Specialized Industry Reports for niche and emerging markets. Examples of specialized reports include Car Sharing Providers, Craft Beer Production, and Fantasy Sports Services.
  • The database includes access to 75 Global Industry Reports, which focus on industry performance in key regions like Europe, Asia, the Middle East and more.
  • Supplementary Brexit Impact Statements are available for all U.K. industries. These updates provide a briefing on the rapidly changing U.K. economy and the short-term threats, opportunities, and developments affecting each industry.

Report Contents:

  • Each industry report is approximately 30-40 pages in length and is updated regularly (up to 3 times per year), ensuring that they reflect the current state of an industry.
  • Reports contain trends, statistics, and analysis on industry performance, products and markets, the competitive landscape, major competitors in the industry, and operating conditions.
  • Each report examines details such as supply chain linkages, demand determinants, cost structure benchmarks, basis of competition, barriers to entry, capital intensity, revenue volatility, and regulations and policies.
  • Key statistics include industry data and financial ratios.
  • 5-year forecasts for each industry.
Each IBISWorld industry report includes 9 chapters, and 34 sub-chapters of industry insights, analysis, and data.

Connect to IBISWorld

Please visit our Databases A-Z page and select IBISWorld Industries and Markets to begin your search.

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Database of the Month provides a very brief introduction to a useful website or library database, highlighting key features you should know about. If you would like more information about these resources (or any of the library’s databases), please contact us for research assistance. If you would like a demonstration of this resource for a class, please schedule a research instruction class using the instruction request form.

Database of the Month: World History & U. S. History in Context

A very popular question at the Reference Desk is “Where can I find primary sources?”

Today we want to highlight two full text databases, World History in Context & U. S. History in Context, which help find and provide primary sources.database logos

  • World History In Context – reaches back to the ancient world to provide a chronicle of cultures and societies that have shaped history. Content includes articles, videos, charts, images, infographics and primary sources. Sources are organized into different topic areas such as: Biographies – Countries, Cultures, and Civilizations – Economics – Events, Periods, and Cultural Trends – Political Constructs, Movements and Organizations – Religions – Wars and Conflicts.
  • U.S. History In Context – covers the most-significant people, events, and topics in U.S. history. Content includes major reference works, millions of news and periodical articles, and most significantly, more than 5,000 rare and vital primary source documents (from slave journals to presidential papers). Sources are organized into different topic areas such as: African American Perspectives – American Colonies – Biographies – Court Cases and the Supreme Court – Economics – Events, Decades, and Cultural Trends – Government Documents – Hispanic Americans – National History Day Topic – Native Americans – Political Constructs, Movements, and Organizations – Wars and Conflicts.

You can cross-search both collections using the Advanced search. After going into either of the databases, click on Advanced to the right of the search box to bring up the advanced search interface, then choose the “Both U. S. & World History” radio button.

Search Example:

 

Before clicking on the orange Search button, you can also limit to content type (i.e. primary sources) to focus your results even further. 

These are just two of the many resources the Bentley Library provides which include primary sources. Contact a Reference Librarian for additional recommendations.

Connect to the Database

Please visit our Databases A-Z page and click either World History in Context or U. S. History in Context to begin your search.

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Database of the Month provides a very brief introduction to a useful website or Library database, highlighting key features you should know about. If you would like more information about these resources (or any of the library’s databases), please contact us for research assistance. If you would like a demonstration of this resource for a class, please schedule a research instruction class using the instruction request form.

Database of the Month: Oxford Art Online

Logo for Oxford Art Online

Collage of art included in OAO

Oxford Art Online is a comprehensive art research database comprising encyclopedias, dictionaries, images, and articles written by art history and research experts. The database contains more than 1,500 thumbnail art images, with links to searchable image databases and art images on museum and gallery web sites around the world.

Users can find information about:

  • Art forms
  • Creators and biographical information
  • Geographical regions
  • Styles and art movements
  • Time periods

Browsing

Users may view a full alphabetical listing of all available articles and images by choosing All Content from the browse bar at the top of the home page. Select Biographies, Subject Entries, or Images to browse specific types of content.

Searching 

A basic search box for keyword searching is provided at the top of the page. Users can also take advantage of the database’s Advanced Search capabilities, including specifying category searches such as time period, art style or geography. Advanced Search indexes for images, biographies, and bibliographies enable users to narrow searches to particular types of materials.

Users can also refer to Subject Guides that compile available database content for specific topics. Selected topics are shown below.

EXamples of Subject Guides

Save Your Searches

Search results can be printed and/or emailed for later use. In addition, the database provides copy-and-paste citations in MLA and Chicago formats, and citation export to RefWorks or other bibliographic management software.

Get Database Help

Online Guided Tours (video guides) and tips for searching/browsing are provided. In addition, a full help document may be viewed and/or printed.

Connect to the Database

Please visit our Databases A-Z page and click Oxford Art Online to begin your search.

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Database of the Month provides a very brief introduction to a useful website or Library database, highlighting key features you should know about. If you would like more information about this resource (or any of the library’s databases), please contact us for research assistance. If you would like a demonstration of this resource for a class, please schedule a research instruction class using the instruction request form.