The library has added another new online resource for consumer market research – Richard K. Miller & Associates (RKMA) Market Research Handbooks. Each of these comprehensive handbooks includes market segmentation, forecasts, sector trends and statistics. Handbooks available include:
- Business-to-Business Marketing
- Casinos, Gaming & Wagering
- Consumer Behavior
- Consumer Marketing
- Entertainment, Media & Advertising Market Research Handbook
- Healthcare Business Market Research Handbook
- International Consumer Markets
- Leisure Market Research Handbook
- Restaurant, Food & Beverage Market Research Handbook
- Retail Business Market Research Handbook
- Sports Marketing
- Travel & Tourism Market Research Handbook
Access the Richard K. Miller & Associates handbooks via the Databases A-Z , Marketing Databases, Companies & Industries Databases and International Business web pages.
