Halloween Facts & Figures

How much money will we spend on Halloween candy this year?  Which state produces the most pumpkins? How many trick-or-treaters are there in the United States?

We can answer these questions using a few key industry research sources, including library databases IBISWorld and Mintel, as well as the U.S. Census.  Check these facts out:

According to industry research firm IBISWorld:1

  • Halloween sales are expected to reach a record-breaking $6 billion in 2009, up 4.2 percent from the $5.77 billion generated last year.
  • The average person is estimated to spend about $22.50 on Halloween treats in 2009.
  • 32 percent of people celebrating the holiday will either host or attend a party. For this reason, IBISWorld expects decorations to reach its highest level yet at $1.64 billion.

Furthermore, market research firm Mintel tells us that:

  • 65% of Americans celebrate Halloween.2
  • the Halloween holiday actually ranks 4th in sales of chocolate, behind Easter (1st), Christmas (2nd), and Valentine’s Day (3rd). 3

Lastly, the U.S. Census provides us with their annual list of Halloween fun facts.  How else would we know that:

  • 1.1 billion pounds of pumpkins were produced by major pumpkin-producing states in 2008. (Illinois led the country by producing 496 million pounds).
  • the per capita consumption of candy by Americans in 2008 was 23.8 pounds.
  • the estimated number of potential trick-or-treaters in 2008 – children 5 to 13 – across the United States was 36 million. 4

The staff of the Bentley Library wishes everyone a Happy Halloween!

1 “Holiday Sales Un-Spooked By Recession According To IBISWorld Data”. IBISWorld Press Release. 13 October 2009. http://www.ibisworld.com/pressrelease/pressrelease.aspx?prid=202.
2 Holiday Shopping – US – June 2009. Mintel Oxygen database.
3 Chocolate Confectionery – US – July 2008Mintel Oxygen database.
4 Facts for Features – Halloween: October 31, 2009.  U.S. Census Press Release. 31 August 2009. http://www.census.gov/Press-Release/www/releases/archives/facts_for_features_special_editions/014211.html