Author: Lisa

Database of the Month: Mediamark Reporter

Lisa

Mediamark/MRI+Mediamark Reporter, published by GfK Mediamark Research & Intelligence, is a part of GfK’s MRI+ database. Mediamark Reporter provides access to demographic, lifestyle, product usage and media exposure data extracted from GfK’s Annual Survey of the American Consumer.  This powerful combination of data makes Mediamark Reporter a uniquely valuable database for marketers and advertisers.

About Mediamark Reports

Mediamark Reporter contains three types of reports:

  • Product Reports: Product and brand usage data for almost 6,000 products in 550 categories by a variety of demographic characteristics (age, household income, education, media consumption, etc.). Also available are product reports for specific market segments:
    • Teenmark: respondents aged 12-19.
    • Business-to-Business: business decision makers.
    • Upper Deck: the top 10% of U.S. consumers in household income.
    • Local Market Reports: reports for each of the country’s most important DMAs (Boston, Chicago, Dallas/Fort Worth, Detroit, Los Angeles, New York, Philadelphia, San Francisco and Washington, D.C.), as well as a market summary.

    Tip: Product reports provide consumer segmentation data that is very useful for marketing project classes, corporate immersion projects, GB214 and GB320!

  • Media Reports: Media consumption data by a variety of demographic characteristics for head of household, homemaker/principal shopper, household, respondent and spouse.
  • Magazine Reports (Qualitative & Cumulative): Qualitative reports provide information such as number of days spent reading a particular magazine and ad interest/rating.  Cumulative reports provide data on magazine 4-issue reach and frequency.

Connect to this Database / Create a Mediamark MRI+ Account

Mediamark Reporter/MRI+ is available on the Databases A-Z page and the Marketing Databases page. All Bentley users must register for a personal Mediamark Reporter/MRI+ account. Click on Register for Free to begin using MRI+ on the Mediamark home page. You MUST register using your Bentley University email address.

Mediamark Registration
Registration is required.
You must use your Bentley email address when creating an account!

After registering, you will receive an email from MRI asking you to validate your account. Once you have logged-in to the database, you’ll find the link to Mediamark Reporter in the top right corner of the screen:

Mediamark Reporter link
The Mediamark Reporter link is located in the top right corner of the MRI+ landing page.

Mediamark Reporter Help

For more help using the Mediamark/MRI+ database, please contact the Reference Desk.

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Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please contact the Reference Desk.  If you would like a demonstration of this database for a class, please contact our Coordinator of User Education, Elizabeth Galoozis.

Art Gallery Exhibit: Helen Suzman, Fighter for Human Rights

Lisa

Beginning January 22, 2013, The McGladrey Art Gallery will host a traveling exhibit honoring the life and work of Helen Suzman, the iconic South African leader and activist.  A member of Parliament for 36 years (1953-1989), Suzman stood alone as the governing body’s only member of the Progressive Party — and sole opposing voice to apartheid — for 13 years (1961-1974).

All are invited to attend the opening reception for this important exhibit on Wednesday, January 30, from 4:30pm to 6:30pm. There will be a guest speaker and opening remarks at 5:00pm. Light refreshments will be served.

Helen Suzman: Fighter for Human Rights
January 22 – February 22, 2013

Opening Reception:
Wednesday, January 30, 2013
4:30pm to 6:30pm
Guest Speaker & Opening Remarks at 5:00pm
light refreshments will be served

Helen Suzman
Helen Suzman (1917-2009)
Parliamentarian, human rights activist, sole representative of opposition party (the Progressive Party) in parliament during apartheid. Suzman was nominated for the Nobel Peace Price twice in recognition of her pursuit of justice in South Africa.

More on Helen Suzman here: http://www.sahistory.org.za/people/helen-suzman

Sponsored by Dr. Earl Avery, The Office of the Provost and the Arts and Lectures Program

Improve Your Writing With the Help of the Writing & ESOL Centers

Lisa

Tutors at the ESOL Center (English for Speakers of Other Languages) and the Writing Center have the knowledge, experience and expertise to help you improve your writing skills. Although the centers don’t officially open their doors until next week, they are already accepting appointments online via their websites.

ESOL Center – Opens January 28, 2013

Looking for help with writing, presentations, pronunciation and conversation enrichment? Come to the ESOL Center. Bentley University students whose home language is not English are invited to take advantage of the free tutorial services offered by Bentley’s ESOL Center. Students can schedule an appointment online, call 781.891.2021 to make an appointment, or drop in to see if a faculty tutor is available. Hours of operation:

  • Monday: 10:00pm – 8:30pm
  • Tuesday: 10:00am – 6:30pm
  • Wednesday: 10:00am – 8:30pm
  • Thursday: 10:00am – 9:30pm
  • Friday: 10:00am – 2:00pm

Writing Center – Opens January 30, 2013

Writing Center staff are available to provide one-to-one assistance with writing skills. Students can drop in during open hours, schedule an appointment online, or call 781.891.3173 to make an appointment. Hours of operation:

  • Monday-Thursday: 10:00am – 10:00pm
  • Friday: 10:00am – 2:00pm
  • Sunday: 6:00pm – 10:00pm

Start the semester off right by utilizing these valuable these resources. Both centers are located on the lower level of the library.

On Display: Best Books of 2012

Lisa

It just wouldn’t feel like a new year here at the Bentley Library if we didn’t put together our annual Best Books display.  We’ve spent the past few months poring over our favorite reviewers’ year-end lists (The New York Times, NPR, Amazon and The Wall Street Journal, to name a few) to bring you our largest best books display ever – over 200 titles in both print and audiobook format.

Best Books of 2012As you might assume, the display features insanely popular books that have received numerous accolades, but it also includes many titles that may have escaped your notice.  No stone was left unturned and no genre or subject has been ignored.  You’ll find literary fiction, thrillers, YA (young adult) literature and graphic novels alongside biographies, historical tomes and books examining business, culture, politics and the economy.

Best Books of 2012 Pinterest board
Take a look at our display on Pinterest.

Please stop by to browse or take a look at the display on Pinterest.  You may also want to take a look at our Overdrive downloadable book collection, as some of these books are sure to be found in eBook format to enjoy on your mobile devices.

We’re certain that this display contains something for everyone, but if you don’t find anything intriguing at first glance we encourage you to keep checking back.  We’ll be adding to the display frequently as new acquisitions arrive and currently checked-out books are returned.

Happy New Year and happy reading!

Library Hours for Wintersession: Jan. 14-21

Lisa

This week, while wintersession classes are being held, the library’s evening hours have been extended:

Monday, January 14 –  Thursday, January 17
8:00am – 9:00pm

Friday, January 18
8:00am – 6:00pm

Please note that the library is closed this weekend, as well as on Monday, January 21 in observance of the Martin Luther King, Jr. holiday:

Saturday, January 19 & Sunday, January 20
CLOSED

Monday, January 21 (Martin Luther King, Jr. Holiday)
CLOSED

Regular semester hours begin on the first day of spring semester classes – Tuesday, January 22. The Deloitte Café is closed until January 22.

For more information about our hours please view our online hours calendar.

New Books, DVDs and Audiobooks for the New Year

Lisa

Check out our book, popular reading, DVD and audiobook acquisitions for the month of December. Go to our New Books & DVDs page to browse by subject or format.   If you find something you want, simply hit the “Request” button to place a hold on it.

If you received a new Kindle, NOOK, iPad or other device during the holiday season, you can download library ebooks and audiobooks from our Overdrive collection!

new-acquistions-stamp

Library Closed Evenings & Weekends: January 2-13

Lisa

The Library is closed evenings and weekends while classes are not in session.  For the period of January 2 – January 13 our hours are:

Monday – Thursday:
8:00am – 6:00pm

Friday:
8:00am – 4:30pm

Saturday & Sunday:
CLOSED

Library hours will change when Wintersession classes begin on Monday, January 14. Please note that the cafe is closed until January 22.

For more information about the library or cafe hours please check our hours calendar.

Winter Break Closing: December 21 ~ January 1

Lisa

Bentley University and the Bentley Library are closed for Winter Break from Friday, December 21, 2012 through Tuesday, January 1, 2013.

mittensThe library will reopen at 8:00am on Wednesday, January 2, 2013. Please note that the cafe will close at 4:00pm on Thursday, December 20 and remain closed until Tuesday, January 22.

For more information about the library or cafe hours please check our online hours calendar.

Happy holidays from the staff of the Bentley Library!