Ad$pender from Kantar Media is a web based tool that you can use to track spending on advertising by industry, company, brand or product. Ad$pender provides the current five years of national spending on internet, television, magazines, newspaper, radio and outdoor (billboard) channels. Data is accessed through customizable reports which are available to download as a spreadsheet or view in .pdf format.
Questions you can answer using this resource include:
- How much does a specific company spend on advertising?
- Which media channels do companies use to market their products?
- When do companies spend money on advertising?
- What industries spend the most money advertising on the Internet?
- And many more…
How to create a Custom Report
Steps to retrieve data:
- Select Media/Market (i.e. Internet Advertising / Boston Market)
- Select Time Period (i.e. Month, Year to Date, 2012, etc.). You can select multiple time periods.
- Select Product or Show All (i.e. a category might be Baby Products/ a product might be Nike)
- Report Format (choose the rows you want to show and the order for sorting).
- Report Options(.csv, .pdf, etc.)
- Report Summary (give your report a name and review the specific criteria that you’ve chosen).
After you have created and run a report, your screen will appear as below:
As this tool is web based, you need to keep using the “Refresh Listing” button [Red #1 on above screen capture] to find out if the report has finished running. The final report will appear under view [Red #2 in the above screen capture] when the report is completed. The check mark [Red #3 in the above screen capture] is for the specifications or spec of the report. The Spec report is a useful way of keeping track of what you asked for. You can use the Spec report as a way of rerunning or tweaking your report criteria to find the data you want.
Of note: The time it takes to run the report depends on the size of the data set requested. The more specific you can be with your request, the smaller the file size and the faster the report will run.
More Information and Help
Help is available at the Ad$pender site including a “Brand Central” document that is particularly useful for understanding the hierarchy of Ad$pender’s category and product levels. The Goizueta Business Library also provides this excellent handout for using this resource. Please contact the Reference Desk if you’d like more help using Ad$pender.
Database of the Month provides a very brief introduction to an important research database, highlighting key features of the database that you should know about. If you would like more information about this database (or any of the library’s databases) please Ask a Librarian. If you would like a demonstration of this database for a class, please contact Adam Williams, Research Instruction Coordinator at email@example.com.
We are proud to report that Bentley University has made its second appearance in the “Best College Library” category of The Princeton Review’s college rankings! Bentley is ranked #15 for Best College Library in the 2015 edition of The Best 379 Colleges (published August 2014). Bentley was previously included in the Best College Library rankings of the 2011 edition of The Princeton Review’s publication.
This ranking is a result of the company’s survey of over 130,000 students attending the 379 colleges in its book. Students were asked to rate their own schools on various topics and report on their campus experiences at them. The survey included the question “How do you rate your school’s library facilities?”.
The Best 379 Colleges 2015 edition also ranks Bentley #4 for Best Career Services and #17 for Best College Dorms. Visit the The Princeton Review’s college rankings site to learn more about their lists and methodology.
The library thanks all of the Bentley University students who helped us to be recognized as a “best college library”!
The library’s hours change for the period of time after summer session ends and before the start of the fall semester – Saturday, August 9 through Monday, September 1 (Labor Day). During this time, the library is closed nights and weekends.
Saturday, August 9 - Monday, September 1 (Labor Day)
Monday – Thursday:
8:00 a.m. – 6:00 p.m.
8:00 a.m. – 4:00 p.m.
(note: open until 4:30 p.m. on 8/22 & 8/29)
Saturday and Sunday:
Monday, September 1:
Labor Day Holiday – CLOSED
The library will resume regular hours with the start of the fall semester on Tuesday, September 2, 2014. For more information please check our online hours calendar.